Earth Hour

Thursday, May 27, 2021

You Can Now Hide Post Like Counts on Your Instagram Feed

Instagram has just announced that it is giving its users the option to hide like counts of posts on feeds they follow.  The decision came after testing the feature since 2019.

Instagram also allows us, its users, to choose whether we want to see the Like counts on others’ posts. You will also be able to turn off Like counts on your own posts if you want to.

According to the news online, the company wants to make their users' experience more pleasant, without the pressure that "Likes" and similar reactions usually cause. 

In a blog post, Instagram and Facebook admit that people have different views on like counts - some are bothered by them, while others use the count to know what is trending and popular online.  That is why they give their users a choice.  The company hopes that this option will allow us to focus more on our photos and content from other users.  

You can hide like counts on others’ posts through the new Posts section in Settings. This control applies to all the posts in your feed.  You can also hide like counts before sharing a post and turn it on or off anytime.  These controls will also come to Facebook "in the weeks to come."

I don't really mind how many likes or reactions my posts on Instagram and Facebook receive. I'm just happy posting and sharing my photos and activities.  But some people I know actually ask their friends to like their posts! I think it gives them fulfillment to see the little red hearts on their posts. 

The downside to this is it could lead to issues with one's self-esteem.  A friend once told me that one of her kids felt sad when their vacation photos didn't get many likes.

For some, however, they capitalize on these metrics to gain popularity and monetize their activities.  It really boils down to individual preferences and purpose. 


  1. Good article. That's horrible about your friend's child. Parents should really watch their children's online activities.

  2. Posting should be a personal thing, not a competition for likes and views.