Earth Hour

Monday, November 10, 2014

My Lesson on the Difference Between Advertising and Reality from Bonchon Chicken Philippines

While looking for a place to have merienda at Robinson's Magnolia this weekend, my friend and I passed by the BonChon Chicken outlet and saw a poster of one of their offerings. The item was named Bulgogi Noodle Soup, and the picture resembled something like the one below:

from bonchon Philippines Facebook page

I like many of BonChon's offerings.  Aside from the chicken, I also order their calamari, chapchae, and their fish and fries.  I haven't tried this soup; I convinced my friend to have merienda at the store and order the item.

The Bulgogi Noodle Soup comes in two sizes.: large and solo.  We ordered one large and one solo (for me).  The truth is, I wasn't expecting the order to look like the picture, neither did I expect to get these:

solo size

large size

My initial reaction was, "Is this what we ordered?".  It looked like something scooped out of a clogged kitchen sink instead of a pot.  The soup looked so greasy, and all those floating sesame seeds and other stuff gave it the appearance of what we call "pinaghugasan ng plato" (water where one washed used plates). 

At first, I didn't want to touch the soup, but then I wanted to do this blog, I decided to taste it.  The soup was both salty and sweet at the same time and, yes, very oily.  You have to dig deep to get the vegetables, beef, and noodles.  The vegetables were overcooked, and the glass noodles were a bit soggy.  The beef was just right.  Overall this noodle soup was not really satisfying, but it was not as bad as it looked.  

I have nothing against companies making their product look good in their advertisement. I only wish BonChon didn't make their promotional material so detached from what their product actually looked like, or maybe they could have made their Bulgogi Noodle Soup looked better.  I know it is a fast-food chain, and their products are inexpensive, but that doesn't mean they should not think about presentation. 

Lesson learned.  Next time I will be more cautious.

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